RBB Fritz Image Campaign
One of my projects at Granny, RBB Fritz image campaign that showcased the platform's unique style and humour. To appeal to the target audience of 18-25 year olds in Berlin and Brandenburg, we created a design that combined bold, bright colours with the platform's existing branding. The aim was to make Fritz a trendy, modern source of information that would resonate with young adults, introducing Fritz as multichannel media brand.
Project: illustration, offline banners, print design, editorial layout, social media assets, digital design.
Software: Adobe Illustrator, Adobe Photoshop.
Translation: Who is live from dawn to dusk? It’s Fritz.
Translation: Who is live from dawn to dusk? It’s Fritz.
Translation: Who is live from dawn to dusk? It’s Fritz.
