DeepL Marketing Ads
At DeepL, I created numerous advertising assets and social media ads for platforms such as LinkedIn, Meta, and translation media. In collaboration with the copywriters and the growth marketing manager, we optimized these ads for performance marketing metrics using A/B testing and translated them into multiple languages with support from the localization team.
Project: editorial layout, performance marketing, marketing design.
Software: Figma.
Localization Report Campaign
Legal Whitepaper Campaign
The Von Restorff effect, also known as the Isolation Effect, states that when multiple similar objects are present, the one that stands out is more likely to be remembered. In this series of ads, the yellow CTA button contrasts sharply against the dark blue background, making it more noticeable and compelling to the target audience. This strategic use of color enhances the ad's performance by drawing attention directly to the desired action—clicking the button to download.
