Meta | Facebook
#SustainableTogether
The social media campaign for Facebook App Germany encourages users to explore groups to find inspiration for sustainable living. It aims to provide simple, everyday tips for adopting a more sustainable lifestyle, empowering users to take meaningful action. The campaign highlights that inspiration and resources are just a few clicks away within the Facebook app. It seeks to motivate individuals who are open to change but may feel overwhelmed, to find encouragement and ideas in Facebook groups.
Project: 3D modeling, 3D illustrations, digital design, editorial layout, social media campaign.
Software: Cinema 4D, Adobe Dimension, Adobe Photoshop.
Translation : Sustainable through the day, with Facebook Group it’s easy. ✨
Visual representations of each Facebook Group
Translation: The cup is broken. What now?
1. Glue the cup fragments together.
2. Drill a small hole in the ground.
3. Fill the cup with soil.
4. Plant a small plant and water it well. #sustainabletogether
Translation: Living more sustainably because... I now use food more wisely and preserve what I can't use right away, making it last longer.
Translation: Living more sustainable because... I no longer simply dispose things because they are no longer beautiful. Instead, I think about how others or I can still benefit from them.