The Loggia
My role was to develop the branding for a new property development, The Loggia. The name was chosen from the Italian language and means an open space between the building that allows air to circulate. The brand identity was inspired by the shape of the loggia window and the natural surroundings of the property. With this in mind, the design features a simple and elegant logo that incorporates elements of nature and air circulation. Overall, the branding captures the unique aspects of The Loggia while being timeless and adaptable to different applications.
