Start with Nike

This initiative campaign for Nike as Zalando’s partner that aims to inspire individuals to embrace their first experiences, whether it’s their first mile, first game, first marathon, first mountain summit, first training, or a fresh start by showing how Nike supports these transformative moments. The campaign celebrates the courage it takes to start something new and emphasizes that every "first" is an opportunity to grow, conquer self-doubt, and achieve the impossible, with Nike as the trusted partner in every step of the journey.

Project: marketing campaign, OOH, digital campaign, social media assets, art direction, design execution.

Software: Adobe Photoshop, Adobe Illustrator, Figma.

Translation: Who is live from dawn to dusk? It’s Fritz.

Translation: Moved out. Moved in. Pulled in. It’s Fritz. (Copy)

Translation: Who shows Berlin and Brandenburg, but #nofilter? It's Fritz. (Copy)

Translation: Overlong, voice messages that you like to listen to? Our podcasts. It's Fritz. (Copy)

Translation: Who has more channels than spree? It's Fritz. (Copy)

Translation: Who is always online, but remains loyal to you forever? It's Fritz. (Copy)